Indian Motorcycle, founded in 1901, launched its 'Your Story is Our Story' campaign on 28 May 2026 to mark its 125th anniversary. The UK-based initiative invites motorcycle owners to submit personal stories about their Indian bikes. Selected participants receive complimentary tickets to Motorcycle Live at the NEC. The campaign highlights the brand's enduring connection with its community across more than a century of motorcycle manufacturing.
Why it matters
This campaign demonstrates how established motorcycle brands engage their owner communities during milestone anniversaries. It creates a platform for riders to share experiences while building brand loyalty and visibility at major industry events.
Published by source: May 28, 2026, 10:49 AM · Indexed by MotoEcho: Aug 18, 2026, 2:23 PM